Authentic. Empathetic. Driven.

About Tracie Haygood

Founder & CEO of The Bizness Jawn 

From Struggling Sales Rep to Top Performer — and Beyond

I cut my teeth in sales selling plastics—without a clue what I was doing. Like most new reps, I was trying to figure it out as I went along. In the beginning, I thought the key to winning people over was to talk, yap and run my mouth. So I did just that in every meeting. And guess what? It didn’t work. I knew I had the potential to be great at sales, but I needed a system (and some discipline to use my ears more than my mouth). I committed to training, found a mentor, and never stopped being curious. That’s when everything changed.

  • I planned my sales calls better. (No more winging it.)
  • I ran meetings with structure. (No more talking too much.)
  • I followed up with precision. (No more letting deals stall.)
  • I listened more than I talked. (No more guessing what the client wanted.)
  • I solved problems and added real value.
 

It was just that simple. Through trial and error—and a lot of intentional practice—I became a top-performing salesperson at every company I worked for. Then I leveled up again: I started leading and training others to succeed in sales, too.

The Mission Behind The Bizness Jawn

Today, I help sales professionals and business leaders unlock their highest potential through sales coaching and business strategy consulting.

Why? Because I see myself in so many of them—smart, capable people who are
driven to succeed but need the right guidance, structure, and tools to get there.

What Makes My Approach Different?

I blend a technical background (BS in Chemical Engineering) with an MBA and real-world experience across B2B and B2C environments—including oil & gas, petrochemicals, commercial lubricants, energy transition, SaaS/DaaS, and more. I’ve worked alongside cross-functional leaders to tackle complex challenges and make sense of grassroots projects, often becoming the go-to person to create plans that delivered results.

I work with self-motivated, curious, driven individuals and businesses who are ready to get unstuck and step into a higher level of performance. My clients often come to me feeling stuck or plateaued—and they walk away with the clarity, strategy, and momentum to crush their goals.

They say:

“She listens deeply.”
“She brings a fresh perspective.”
“She’s smart, she’s fun—and her word is her bond.”

Coaching That Sparks Self-Discovery

My coaching style is grounded in curiosity. I guide my clients toward self-discovery through powerful questions that reveal new paths forward. Whether it’s leveling up a sales team or creating a strategic plan to scale your business, I help you connect the dots—and get to the real solution.

Ready to Elevate?

Whether you’re a sales pro ready to close bigger deals or a business leader seeking smart growth, I’d love to connect.